Camtrade Footwear, a growing entity in the dress-casual footwear arena, announced the addition of its exciting new Secret Celebrity athleisure collection.
The shoes, available under its Secret Celebrity® brand, will be introduced for Fall 2017; a more extensive collection will be available for Spring 2018.
“We are elated to present our new Secret Celebrity athleisure collection launching for Fall 2017,” states Frank Cammarata, President & CEO of Camtrade Footwear. “The shoes are memory-foam comfortable and great-fitting, as well as impeccably designed and detailed with fashion and function versatility in mind. What’s more, the collection is available in sparkling, vibrant colors to truly excite our consumer.”
This collection, designed by Vanessa Bolieiro, sports dynamic and unique silhouettes in an extremely lightweight construction. The overall goal: to provide the ultimate in comfort and style for today’s consumer.
It’s All in the Details
Chain detailing, stylish buckles, lace eyelets and pewter or gold-tone grommets add key fashion elements as do glamorous embellishments such as gold or bronze tip laces and bronze logo zippers.
Color is an integral component. Look for merlot, chambray denim, beige, plum, stone, black and black & white checkerboard prints.
Yet another advantage of the line is affordability. The suggested retail prices range from $49.99 to $69.99, making these shoes accessible to a wide array of consumers. Styles run the gamut from tri-strap hi-top sneaker boots to padded slip-on sneakers to wedge nova suede ankle boots. Many of these “celestial” styles feature a concealed functional outer pocket, ideal for “stashing” keys, money or hair accessories.
The Stars are Aligned
The premise of the Secret Celebrity® brand, which was launched three years ago, revolves around the theme that every woman can be a celebrity or “star.” As a result, the actual shoe names in this debut collection make reference the concept of fate, divine intervention and secrecy. Allura, a fashion wedge bootie with functional concealed outer pockets, pairs forward colors with gold tone hardware embellishments.
Stella, a contemporary slip-on flat lined lavishly with memory foam, incorporates a scalloped “S” curve topline design with stunning gold, pewter or bronze eyelet. Serendipity, a hi-top sneaker boot with a “hidden” wedge heel, sports three ornamental buckles, concealing its functional outer pocket. This design differs from traditional sneakers due to the generous amount of memory foam cushioning. Kalypso, a striped multi-colored canvas slip-on sneaker, turns heads with its bright streams of color, posh memory foam and a tasteful outer pocket.
“Our Secret Celebrity athleisure collection manages to be both functional and on-trend, effectively merging form with fashion,” says Cammarata. “Striking ornamentation such as extra lacing, chains, zippers and buckles, combined with superb styling and eye-catching colors will truly capture the consumer’s interest. Note that we’ve delivered a bit of whimsical curiosity into our shoe names as well.” He added, “These shoes have it all.”
Take a look at the new collection under the Secret Celebrity section of the website. They’re a terrific addition to a weekend wardrobe!