Sneak Peak at the New Soft Comfort Spring 2017 Collection

Take a look at the new Soft Comfort Spring 2017 collection! Think colorful, stylish, functional and comfortable. Focusing upon relaxed styling and modern comfort shoe technology, the mix of styles truly reflect the best of updated classic sandals. In shorts, the collection features comfort sandals that look as good as they feel. What’s more, value plays a key role, with all shoes retailing betwe Read More...

Secret Celebrity and Women’s World Magazine Join Forces

Women's World Magazine and Secret Celebrity have teamed up together to offer six lucky individuals the opportunity to win  two pairs of Secret Celebrity boots. The October issue  of Women's World  features this exciting give-away. Readers can win a gorgeous pair of Flashlight and Keyport boots just by submitting their email address online.  It couldn't be easier to enter! This promotion is als Read More...

Fuse Fashion Magazine // Fashion // October 2016

Secret Celebrity is on the cover of the October Fuse Fashion Magazine! Take a look:


This month in Fashion we are Living It Up in SECRET CELEBRITY, Fashion Footwear.

Designed for the contemporary woman who desires High-Style Footwear at extremely affordable prices, the Secret Celebrity ® collection features a wonderful assortment of updated dress, sporty/lifestyle looks, boots/booties and sandals.


View the Secret Celebrity feature in Fuse Fashion Magazine.

Fuse Fashion Magazine October 2016


Soft Comfort Boots a Hit with Style Bloggers

The fall season is upon us and, once again, it's time to wear our favorite accessory --  boots!  No surprise, but our Soft Comfort boots collection is a huge hit with fashion bloggers. Take a look at a few blog excerpts from two of our favorite  fashionistas: "Crazy about this fall outfit … a plaid dress from Karina Dresses and cute zippered booties from Soft Comfort." [caption id=" Read More...

Shoe Retailing Today // Secret Celebrity and Soft Comfort Create a “Comfort Zone” // September-October 2016

Take a look at a few highlights from the new Shoe Retailing Today story:

“Launched in 2013, Camtrade Inc. brings a fresh concept to the floor, or foot – women’s fashion-conscious comfort footwear at comfortable prices.”

“Camtrade’s goal is to build two iconic footwear brands in the women’s footwear business with Secret Celebrity and Soft Comfort. “It’s the long-term vision,” Cammarata concedes, “But it starts now with the right independents, the right e-commerce accounts, having great product, great design, the right pricing, and making sure the consumer responds in a positive way. Short term, it’s very methodical, blocking and tackling, and sticking to the basics and fundamentals. We are dedicated to this concept of brand building and we believe that the market needs fresh labels and fresh product. People are looking for newness. We are in this for the long haul.”

View the Shoe Retailing Today September/October 2016 issue




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